Thursday, December 17, 2020

Understand Your Medium When Writing Your Copy

 Hi, In this video, I'm going to teach you: Understand Your Medium When Writing Your Copy.

An important aspect to consider when writing your copy is the medium where you are going to publish your ad. Each medium requires creating a different tone for the copy. The audience of each medium is different from the others, so you should keep this in mind when planning your copy creation process.


There are several different types of media where you can publish your copy, for example, a women's magazine, a news magazine, a local newspaper, a billboard, etc. You should write different copies for each medium because each audience requires a different form of persuasion.


Additionally, there are other forms of marketing, different from traditional advertising. Each of these types of marketing is different from the other. Each copy that is written must adapt to the medium.


You must use all the opportunities and means available to communicate your message to your future clients.



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