WhatsApp has many benefits when it comes to social messaging marketing, and at the same time, some disadvantages you need know. Let's analyze them:
1) Immediacy.
The great benefit is that WhatsApp is the most immediate form of existing marketing. WhatsApp is used by us to communicate with family and friends. When we receive a message by WhatsApp, we use to check it immediately, then imagine the impact it can have if you target this idea to your business.
2) Embedding Links And Media In Messages And Calling Clients.
WhatsApp also has many benefits as Facebook Messenger; you can, for example, embed links and media in messages. You can even make calls to your clients using Wi-Fi.
3) You Just Need Their Phone Numbers.
The other great advantage of WhatsApp is that the only thing you need to start sending messages to someone is to have their numbers. If you have his mobile number, you can add it to your contacts and get in touch.
4) Be Careful, Get Prior Permission.
You must use WhatsApp very carefully when trying to contact your potential customers. The person you will contact must be very interested in your business; possibly, this person gave you prior permission to contact him or her on WhatsApp.
5) Provide Support To Customers.
The other possibility is to let customers contact you through WhatsApp for specific purposes. It works in the same way as a call center function, where the user contacts you to ask to support or ask questions. Clients like to be able to connect with the business where they are investing.
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